Genuine leadership begins with true authenticity in communication

Genuine leadership begins with developing true authenticity in communication. (Photo via Chuck Grimmet, Flickr)

When your company develops genuine leadership, employees are more engaged, trusting and productive.
Genuine leadership causes a positive ripple effect from the top down. Genuine leaders put employees at ease, open up lines of communication and build loyalty.
But being genuine in all situations can be challenging. It takes practice and self-reflection! The good news is, we’re all capable of it.
Read on for tips on how to cultivate genuine leadership in your organization.

Why Is Workplace Authenticity So Hard?

If you tell the truth you don’t have to remember anything. — Mark Twain
Attempts at genuine leadership can fall flat because “genuine” is often mistakenly equated with “being nice.” The pressure to just be nice subverts authenticity and leads to phony communication.
Genuine people are nice, but they’re authentic! They aren’t afraid to reveal their own vulnerability even in difficult situations. Sometimes being “nice” means telling the truth about things we’d rather not discuss such as criticism, a dip in company profits, a personal mistake or negative feedback.
Authenticity means being yourself. It sounds so simple, doesn’t it? Yet although our culture values authenticity, the pressure of performing well makes it harder to actually be authentic.
In a recent Entrepreneur article, Invisor Consulting managing partner Steve Tobak writes that genuine people “are more or less the same on the inside as their behavior is on the outside.”
“Unfortunately, it’s a tough quality to discern,” he writes. “The problem is that all human interactions are relative. They’re all a function of how we perceive each other through our own subjective lenses.”
That makes being genuine is a rare quality, particularly in a culture full of “phony fads, media hype, virtual personas, positive thinkers and personal brands — where everyone wants what they don’t have, nobody’s content to be who they are, and, more importantly, nobody’s willing to admit to any of that.”

Genuine Leadership Online

The challenge of workplace authenticity is compounded by the increased use (and misuse) of digital communication.
TalentCulture tackled the issue of authenticity in digital communication in a recent #TChat Show called “How To Look People In The Eye Digitally.” 
#TChat guest Ted Rubin, leading social media strategist and co-author of “Return on Relationship,” says the advice in Dale Carnegie’s groundbreaking book, “How to Win Friends and Influence People” is as relevant now as it was when it first came out in 1936.
According to Rubin, a mistake many people make online is to worry about accruing followers, “likes” and retweets instead of first focusing on genuine connection.
Carnegie’s advice — to connect with people by calling them by name, listening carefully and remembering personal details — translates easily in the online world.
In fact, Rubin says, the sheer amount of information at our fingertips should make building genuine relationships even easier. Rubin himself harnesses the power of a searchable database to keep track of everyone he encounters — where they met, what they talked about, and other details that make reconnecting and building relationships easier and more effective.
Rubin is honest and unapologetic about his database method and how it works for him.
According to Tobak, these are signs of a genuine person.
Genuine leaders possess “self-awareness that’s consistent with reality,” Tobak writes. “Genuine people see themselves as others would if they were objective observers. There’s not a lot of processing, manipulating or controlling going on between what’s in their head and what people see and hear.”

The Gratitude Connection

Authentically shared gratitude is powerful and contagious. Forbes contributor Margie Warrell talks about unlocking the power of authenticity. Appreciation is the final, important step in this process.
Gratitude comes naturally when leaders are already listening, sharing honest feedback, “other-centered” instead of self-centered and engaged with employees on a personal level.
Warrell encourages leaders to expand gratitude beyond results-based work.
“Focus on the virtues they have brought to the task at hand: perseverance, collaboration, humor, tenacity, resilience, creativity, assertiveness, flexibility, a strong work ethic,” she writes.
Also consider the ways you can show gratitude besides saying “thank you.” Share a small gift, organize an afternoon of outdoor team-building games, or ask an employee for personal feedback on a new program.
The key to authenticity in gratitude — and to authentic communication in general — is explaining why you’re doing what you’re doing. Instead of just saying “thanks,” say why you’re grateful. Instead of rounding up the team for an afternoon of mandatory games, explain why you think it’s important and ask for their thoughts. Be open.
Genuine leadership truly begins when a leader inspires authenticity in employees and in the organization as a whole. As Starbucks CEO Howard Schultz says in his book, Pour Your Heart Into It, “Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.”
For more great tips and insights into building a vibrant culture of engagement, loyalty and appreciation, be sure to download our free e-book, “The Top 20 Employee Engagement Blogs You Should be Reading”.
The Top 20 Employee Engagement Blogs You Should Be Reading
About gThankYou, LLC
Turkey Gift Certificates and Turkey Or Ham Gift Certificates by gThankYou! are two of America’s favorite employee gifts and can be redeemed for any Brand (Turkey or Turkey Or Ham), at virtually any Grocery Store in the U.S.
gThankYou, LLC provides company leaders with a variety of easy, meaningful and affordable ways to recognize and reward employees, holiday time or anytime. gThankYou! Certificates of Gratitude and our free Enclosure Cards are personalizable including incorporating your company logo. And, nearly all orders ship same day.
gThankYou, LLC ( is based in Madison, Wisconsin. Contact: Rick KileyChief ThankYou! Officer, gThankYou, LLC at or 888-484-1658.
Follow the Company Blog – “Celebrating Work”.
Join the Conversation @gThankYou 
“G” logo and “Certificates of Gratitude” are trademarks and “gThankYou” is a registered trademark of gThankYou, LLC.

Learn More About gThankYou!
Gift Certificates

Learn More About gThankYou! Gift Certificates Download Our Free Guide Now!

How gThankYou Certificates Work

Step 1

Order Certificates

Choose the gThankYou Certificates you want and order them online or by telephone.

Step 2

Ship directly to your business

Your order is delivered by UPS. Nearly all orders ship the day received. Overnight shipping is available.

Step 3

Distribute to your employees

Personalize your gThankYou Certificates with Recipient and Giver names (optional) and give them to employees.

Step 4

Redeem at any grocery store

Recipients redeem Certificates at major U.S. grocery stores and select the items they want.