Customer Loyalty gifts are always a wise budget item.


How would you rate your customer relations efforts? Do you feel like you show gratitude on a regular basis to customers who choose to work with YOU? The best time to give a customer loyalty gift is whenever appreciation strikes.

Expressing gratitude can bond you with customers, which is essential to long-term retention. When you build relationships with customers, you also build loyalty, which helps your business prosper. 

“You don’t earn loyalty in a day. You earn loyalty day-by-day.”
– Jeffrey Gitomer

Showing Customers Gratitude = Retention

Attracting a new customer is far more expensive than retaining an existing one. By expressing gratitude, you are positively impacting the bottom line.

  • Cost Ratio: Depending on the industry, it can cost anywhere from five to twenty-five times more to acquire a new customer than to retain an existing one, according to Harvard Business Review.

  • Profit Increase: Research by Frederick Reichheld of Bain & Company (the inventor of the net promoter score) shows that increasing customer retention rates by just 5% can boost profits by a range of 25% to 95%.

  • Sales Success Rates: Outbound Engine states that it’s also much easier to sell to existing customers. The success rate of selling to a customer you already have is 60-70%, whereas the success rate of selling to a new customer is only 5-20%.

Get to Know Your CustomersHappy customers matter to the bottom line

There are many ways to bond with customers and learn more about them. Here are some suggestions:

  • Introduce yourself and learn customer names. Greet customers by name and understand their role.
  • Conduct a brief survey to identify customers’ wants and needs. To encourage responses, offer a small gift for those who return surveys — maybe a helpful e-book you’ve written, a discount or a gift certificate.
  • Use your social media accounts to connect with customers. Ask questions about how your product works for them or what new services they’d like you to offer.
  • Delight customers with an unexpected small token of your appreciation when they visit your store or service.
  • Send a handwritten thank you note after customers consider your business or service. It’s a cost-effective gift that can be both personal and memorable.
  • Express your appreciation by sending customer loyalty gifts with your sincere note of thanks. It doesn’t have to be an expensive gift – consider a gift certificate for pie, ice cream or pizza.

Any positive interaction with customers helps build relationships!

Customer Loyalty Gifts and Retention

Customer gifts don’t have to be elaborate or expensive, but undoubtedly help customers feel great about your business!

For more great professional tips and insights into building a vibrant culture of engagement and recognition, be sure to download our free e-book, “The Ultimate Guide to Employee Gift-Giving”.

Learn More About gThankYou Certificates of Gratitude:


Top Photo by Cytonn Photography on Unsplash
Balloons Photo by Lidya Nada on Unsplash

Learn More About gThankYou!
Gift Certificates

Learn More About gThankYou! Gift Certificates Download Our Free Guide Now!

How gThankYou Certificates Work

Step 1

Order Certificates

Choose the gThankYou Certificates you want and order them online or by telephone.

Step 2

Ship directly to your business

Your order is delivered by UPS. Nearly all orders ship the day received. Overnight shipping is available.

Step 3

Distribute to your employees

Personalize your gThankYou Certificates with Giver name or logo (both optional) and give them to employees.

Step 4

Redeem at any grocery store

Recipients redeem Certificates at major U.S. grocery stores and select the items they want.