Knowing what’s important to employees and meeting those needs helps employee morale, retention and your bottom line!
HR expert Susan Heathfield emphatically believes retaining top performing employees is key to the long-term health and success of your business.  “Managers readily agree that retaining your best employees ensures customer satisfaction, product sales, satisfied coworkers and reporting staff, effective succession planning and deeply imbedded organizational knowledge and learning,” she writes.  “If managers can cite these facts so well, why do they behave in ways that so frequently encourage great employees to quit their jobs?”
gThankYou - Thank You! PictureMaybe it’s because managers don’t really understand what’s important to employees says Susan Cullen, president of Quantum Learning Solutions, Inc., who cites several important research surveys showing:
the No. 1 thing employees say they want from their employers is….full appreciation for their work!
The first survey, conducted by the Labor Relations Institute of NY, was published in Foreman Fact in 1946, and has since been repeated with results replicated many times since then, most recently ending in 2001.  It shows the top three things managers believe employees want, contrasting with what employees actually say they want.
Top Three Things Managers Believe are Most Important to Employees

  1. Good wages
  2. Job security
  3. Promotion and professional growth opportunities

While those are all in employees’ top ten list  (No. five, four and seven, respectively), they’re not the top three.
Top Three Things ACTUALLY Most Important to Employees

  1. Appreciation for their work
  2. Being in on things
  3. Understanding of their personal problems

The discrepancy, writes Cullen, shows the value of intangible rewards: appreciation, involvement and understanding.   What Bob Nelson, author of 1001 Ways to Reward Employees  calls the the “secrets of successful employee recognition”.   Importantly, the three things most important to employees involve their relationships with their direct supervisors.
Cullen also notes research shows a manager’s ability to communicate with, coach and engage staff has a direct link to retaining top talent in the workplace.  Once again research shows us recognizing and appreciating employees’ contributions is of vital importance to employees’ workplace happiness and business success.
Do your managers understand employees’ need for recognition and appreciation?  What do you do to show employees your appreciation for their work?
About gThankYou, LLC
gThankYou! Turkey Gift Certificates are one of America’s favorite employee gifts and can be redeemed for any Brand whole Turkey, at virtually any Grocery Store in the U.S.
gThankYou, LLC provides company leaders with a variety of easy, meaningful and affordable ways to recognize and reward employees, holiday time or anytime.  gThankYou! Certificates of Gratitude and free Enclosure Cards are personalizable including incorporating your company logo, and ship same day.
gThankYou, LLC ( is based in Madison, Wisconsin.  Contact:  Rick Kiley, Chief ThankYou! Officer, gThankYou, LLC at or 888-484-1658.  Follow the company blog “Celebrating Work” at
“G” logo and “Certificates of Gratitude” are trademarks and “gThankYou” is a registered trademark of gThankYou, LLC.

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Gift Certificates

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How gThankYou Certificates Work

Step 1

Order Certificates

Choose the gThankYou Certificates you want and order them online or by telephone.

Step 2

Ship directly to your business

Your order is delivered by UPS. Nearly all orders ship the day received. Overnight shipping is available.

Step 3

Distribute to your employees

Personalize your gThankYou Certificates with Recipient and Giver names (optional) and give them to employees.

Step 4

Redeem at any grocery store

Recipients redeem Certificates at major U.S. grocery stores and select the items they want.