Business Gifting Best Practices Revealed!

At gThankYou, we’re  in the fortunate position to learn and share information about how corporate gifts – to employees, customers or friends — impact business. Study after study as well as documented experiences shared by firms we serve reveals that corporate leaders practicing workplace gratitude gain a lot of what we like to call Thanks Equity. It can be measured in engaged employees, loyal customers and a healthier bottom line.
As another year comes to a close, it’s fitting to look back and share the best information we’ve found in the past year plus, a best practices of corporate gifting of sorts.

1. Gaining worker buy in by offering an office picnic.
2. Making Thanks easy by lowering the transaction cost.
3. Recognition helps gain competitive advantage.
4. Giving builds customer loyalty.
5. Gratitude is the best recruitment and retention tool.

More innovative corporate leaders are recognizing the value of Thanks Equity. You probably won’t find it on any P&L, but it does mean a lot to an organization’s health. Please share with us your stories of how workplace gifting helps your company.