Today we celebrate Earth Day (founded in 1970), a turning point in the modern environmental movement and born on the heels of popular protests spurred by Rachel Carson’s “Silent Spring.” Earth Day was the brainstorm of Wisconsin Senator Gaylord Nelson after an oil spill in Santa Barbara, California in 1969. He saw it as an opportunity to raise awareness about environmental protection and forge political alliances.
Rachel Carson and Gaylord Nelson’s work also laid the groundwork for creation of the Environmental Protection Agency as well as the Clean Air, Clean Water, and Endangered Species Acts. Most people don’t associate Richard Nixon with environmentalism, however he was critical to ensuring these landmark bills passed. Earth Day has evolved into a powerful flash point for people who are committed to protecting the environment, and many employers find it’s an opportunity to build engagement and community.
Campbell Soup Company has an ambitious goal of 100% employee participation in environmental sustainability efforts. The company achieves this through rewarding sustainability innovation whether its “greening” a commercial shoot or finding ways to reduce water consumption, individual performance metrics, wellness activities and volunteering.
Celebrate the promise of Earth Day at your company by helping colleagues become more environmentally focused and savvy. Involve employees in finding ways to reduce consumption of water, green house gases or promote the use of green technologies such as solar. Take Campbell Soup’s lead and reward for real innovation. Providing opportunities to volunteer in ways that help the environment is an easy way to promote sustainability efforts and community building.
This year’s Earth Day theme is “Green Cities“, check out the link for more ideas and dozens of success stories on how you and your company can make a difference.
Some of our favorite activities include the following. What are yours? What does your company do to promote environmental sustainability?
- Planting Trees
- Urban Community Gardens
- Educating & Inspiring School Students
- Going Solar – Start with Outdoor Lights!
Best wishes for a great Earth Day and a renewed commitment to environmental sustainability!
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